The Chandlery supermarket started life in July 1995 as Frewin Chandlery Ltd, owned by Goodwin Offshore Ltd. Frewin Chandlery stocked chandlery products such as rope, shackles and pilot ladders.
In October 1997 Seafish (Falklands) Ltd, our current parent company, bought Goodwin Offshore Ltd, along with Frewin Chandlery Ltd from Tooie Goodwin and her fellow shareholders and in November 1997 changed the name to Seafish Chandlery Ltd.
Since then our sales floor has grown from 200sqm to 1000sqm, our staff from 2 to 41 and our turnover from £81,000 to £7m. A further 288sqm of sales area will be added to the supermarket in early 2016.
The Chandlery currently offers a diverse range of products. As well as imported products, we have a great range of fresh local produce. We also sell homeware and lifestyle products, supply wholesale and distribute specialist items for the oil, fishing, cruise ship and food service industries. Check out our product pages for further details of our vast range.
We pride ourselves on being a local business, owned and managed by local people, with our customers at the heart of everything we do.
In April 2017 we opened our Chandlery Minimarket on Ascension Island and serve the Islands’ population. Unfortunately the closure of the FI/ASI/UK airlink in the same month severely hampered our plans to develop the business as quickly as we would have liked. The business is however coping well and we are pleased to be delivering the Chandlery experience to our new customers. The reopening of the runway in 2020 will we hope enable us to significantly improve the level of service and support we can give our Minimarket, and the people of Ascension.
We want to be every customer’s first choice by selling great products at fair prices from friendly, professionally trained and knowledgeable staff that appreciate our customers and love our business. We hope you enjoy shopping with us and feel part of our community.
The Chandlery is renowned for its spectacular customer service. When inducting new staff into the Chandlery, they are taught “the Chandlery way”. In our latest customer survey a customer commented:
“They always serve you with a smile, pack your bags, and if you’re looking for a certain item, they always shoot off and look for it, or go and ask someone out the back for you. If there is a problem with payment (eg payment made at bank and it takes a couple of days to clear) they will go upstairs and speak to someone for you, so always helpful.”
General Manager - Hamish Wylie
Chandlery Manager - Neville Hayward
Assistant Manager - Ed Hoy
Office / Marketing Manager - Jo Ellick
Purchase Orders and Administration Officer - Samantha Davis
Seafish Accounts Assistant - Wendy Harris
Chandlery Accounts Assistant - Brenda Bone
Accounts Assistant - Carol Thorsen
Office Administrator (HR) - Penny Peters
Office Administrator - Tamara McCormick
Stock Controller - Shanice McCallum
Stock Control Assistant - Sarafina Yon
Customer Orders Clerk - Avril Bonner
Retail Merchandiser - Ross Weir
Sales Clerk - Lucianne Henry
Shop Floor Team
Senior Supervisor - Ivy Johnson
Shop Floor Supervisor - Isabel Clarke
Sales Assistant - Viv Briones
Sales Assistant - Phyllis Gough
Sales Assistant - Tanzey Gough
Sales Assistant - Deena Jones
Sales Assistant - Belinda Reynolds
Sales Assistant - Amelia McCormick
Sales Assistant - Raquel Johnson
Sales Assistant - Sofia Torres Garces
Part-time Assistant - Lani Salumbides
Part-time Assistant - Corina Stewart
Cashier - Monica Ovalle Pita
Deli Supervisor - Leah Lang
Delli Sales Assistant - Gerby Green
Deli Assistant - Rebecca Henry
Fresh Produce Assistant - Antonio Langusta
Warehouse Supervisor - Mark Wilson
Warehouse Assistant - Gonzalo Ibarra
Warehouse Assistant -Jose Marlon Maban
Warehouse Assistant - Eddie Rhappozzoh
Warehouse Assistant - Michael Collins
Warehouse Assistant / Janitor - Jerik Boybanting
Got a question? Our FAQ’s should provide you with the answers, but please feel free to complete our feedback form on our website at any time to ask questions or to make any suggestions or improvements you think we could undertake.
Who owns the Chandlery?
The Chandlery is entirely owned by Seafish (Falklands) Ltd, which is in turn solely owned by over 250 Falkland Islanders. This means that every penny of profit made by the Chandlery stays in the Falklands. Shares in Seafish are traded locally. All the profit generated by the Chandlery is reinvested in the company to enable it to provide its customers with a constantly improving service.
Are the prices at the Chandlery really that competitive?
Absolutely! So much so that our main competitor checks our prices on a near daily basis and uses us as their bench mark. We operate a 'fair price policy'. This means that we take the price of a product plus its freight cost and add a sufficient margin to cover our operating costs and an element of profit. Our net profit margin is very much in line with the UK retail sector average. We strive to operate as efficiently as possible, and as our sales continue to grow, our gross profit margin is steadily reducing. This means that over time the difference between UK retail prices and those in the Islands is reducing.
With no VAT on food in the UK, and the unavoidable cost of freight, particularly on frozen and chilled goods, comparing prices will always come as a bit of a shock to newcomers.
Our fair price logo represents our fair price policy and you will see it on all of our media.
Where do you source your products from?
Most of our stock is imported from the UK. Thanks to SAAS, we can competitively source products from all over the world. However, around 78% of goods come from UK and 18.5% are purchased from local suppliers (includes imported fruit and veg purchased from Stanley Growers) - this increases to 23% if duty is included. That currently leaves just 3.5% of goods currently being purchased from the rest of the world, which is significantly less than a few years ago. This is due to exchange rates and food inflation in many countries that has been in excess of UK. Speciality products may be imported from elsewhere simply because they are not available in the UK.
Why do you have some items in stock once but never again?
Sometimes new product lines that we get in are then discontinued by our suppliers. Other times we get new products in, they do not sell at their full price, we discount them and they sell, and then they become popular but at the discounted price. Sometimes we risk bringing them in again, but usually the number of customers purchasing is too small to repeat the order and avoid ending up with out of date stock. Often there are minimum order quantities that turn out to be too high for the volume we end up selling. Space on our shelves is at premium so we try to stick to the most popular ranges to satisfy most of our customers. We are now working with new suppliers that are able to source practically any product available in the UK and we welcome suggestions from our customers for new product lines.
Why do some products run out quickly?
Because we order products months in advance, it's not always easy to gauge what demand will be like when a product hits the shelves - a large order from a trade customer, for example, could mean that we run out of any given product at a moment's notice. The volume of any given product that we can order is also limited by its best-before date, as we have to be careful that we do not sell items that are out of date. Additionally, our imports are often consolidated into containers to minimise shipping costs, which sometimes means that part of an order arrives in one shipment and the rest in another.
Sometimes it is simply the ordering system has fallen down somewhere along the line and a product not been reordered in sufficient quantity, or we have been short supplied.
Sales of products fluctuate quite markedly depending on what offers competitors have on, one off bulk sales of a particular product, trends and weather, so many factors need to be taken account of for each product at the time of ordering. Most products have a finite shelf life so over ordering is costly. We carry around 10,000 product lines in total.
Orders for goods are placed 60-70 days before the goods will arrive at our premises for resale. It often takes around 3 weeks to empty and process all the food from a shipment adding another 21 days before a product can end up on the shelf. Where we can, we prioritise location and processing goods that we are out of stock of.
In addition, because goods are shipped in multiples of 40’ containers not all goods end up being shipped on the vessel hoped for and ends up on the following vessel a month later. When this happens to any of the food outlets in town, they will invariably run out of that product before receiving new stock. For staple goods in particular this then leads to excess purchasing from the other shops, and they soon then run out too. It usually takes a few months for the effect of this to work through the system.
Do you do discounts on bulk orders?
Yes, we offer a 10% discount to all customers on nearly all items purchased in full cases. We have a variety of structured discount packages for businesses to suit their needs, and offer particularly competitive arrangements for goods ordered specifically for food service customers.
How can I obtain cases from the warehouse?
You can ask a member of staff in the shop to get you what you want. If you regularly purchases cases and know where to find what you are looking for you can treat the warehouse as an extension of the shop and help yourself. Cases can be checked out through the shop or the warehouse if it is easier to collect in your vehicle from the warehouse loading bay.
Do you deliver to MPA?
Unfortunately not, but if you have a limited amount of time in Stanley you can send your order to us in advance and we are more than happy to put it together for you (or someone you know who is visiting Stanley) to pick up.
What are your opening times?
Monday - Friday 8:00am – 7:00pm
Saturday 8:30am – 6:00pm
Sunday 9:00am – 5:00pm
Public Holidays 9:00am – 5:00pm
Closed on 14th June and 25th, 26th and 27th December
Do you open on public holidays?
Yes, we are open from 9am to 5pm on all public holidays except:
Liberation Day (June 14th)
New Year's day
Frequently Asked Questions
Closed on 14th June, 25th-27th December & New Years Day
8:00 am - 7:00 pm
8:00 am - 7:00 pm
8:00 am - 7:00 pm
8:00 am - 7:00 pm
8:00 am - 7:00 pm
8:30 am - 6:00 pm
9:00 am - 5:00 pm
9:00 am - 5:00 pm
website design by Tegen Montgomerie
Seafish Chandlery Ltd.
PO Box 1, Chandlery Estate,
Airport Road, Stanley, FIQQ 1ZZ